Exordiom as a Holistic Global Talent Partner for Netlify
Scaling the "Full-Stack" Organization: How Netlify Secured Engineering, Customer Support, GTM, IT and Finance Talent at 1/3 the Cost
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Netlify's Strategic Use of GTM Offshore Talent for Growth and Efficiency
“Netlify Leadership on overall Exordiom Talent's partnership: "Partnering with Exordiom Talent has transformed how we scale our GTM organization. We've cut our talent costs by 60% while getting higher performing teams - their BDRs consistently deliver 40% more pipeline than our US-based hires. Our time-to-hire dropped from months to just 10-days, cutting our hiring time by 90%. What's incredible is the quality - we're getting people with 5+ years of experience who outwork everyone else on the team. The cost savings have allowed us to triple our GTM headcount without increasing budget, expanding from BDRs to Customer Success and Support. Best of all, they integrate seamlessly - you wouldn't know they're offshore if no one told you. It's been a game-changer for our ability to scale efficiently."
The Scaling Dilemma
Netlify faced a growth crisis: Triple the team size on a flat budget while maintaining technical excellence.
- Financial Constraint: US salaries for a large number of roles (Engineers, IT, Sales Operations, Deals Desk, Business Development Reps, Customer Support, Accounts Receivables) would have exploded the burn rate, crushing unit economics.
- Technical Risk and Operational Drag: Given the technical nature of the company and the product, Netlify required staff who were experienced within their job function to avoid risking damage to brand reputation, and inefficient outcomes. They required a proactive, tech-literate organization and they were slow and costly to fill in the US.
- The Core Mandate: Replicate HQ's full capabilities—from business development, IT staffing, to technical customer support—globally, while cutting costs by over 60% and maintaining quality.
The Full-Stack Global Partner
Netlify partnered with Exordiom to deploy a strategic, high-experience global extension, solving the dilemma.
- Finance/Engineering: Integrated Full Stack Developers, Security Engineers, IT Staff, and AR Specialists into core functions at a fraction of US costs.
- Elite Support: Sourced technically fluent agents who "spoke the language" of developers, resolving issues proactively and safeguarding the brand, while saving expensive time of in-house engineers.
- Revenue Acceleration: Staffed the GTM engine (BDRs, RevOps) with 5+ years of experience talent, ensuring zero ramp time and immediate impact on pipeline and operational efficiency.
Netlify Leadership on overall Exordiom Talent's partnership: "Partnering with Exordiom Talent has transformed how we scale our organization. We've cut our talent costs by 60% while getting higher performing teams - For example, their BDRs consistently deliver 40% more pipeline than our US-based hires. Our time-to-hire dropped from months to just 10-days, cutting our hiring time by 90%. What's incredible is the quality - we're getting people with 5+ years of experience who outwork everyone else on the team. The cost savings have allowed us to triple our GTM headcount without increasing budget, expanding from BDRs to Customer Success and Support. Best of all, they integrate seamlessly - you wouldn't know they're offshore if no one told you. It's been a game-changer for our ability to scale efficiently."
Financial & Scalability
- 60–75% Cost Reduction: Operated at 1/3 the cost of US equivalents for senior-level talent.
- 95% Reduction in recruiting and HR overhead.
- Budget Neutral Scaling: Tripled headcount (GTM, Ops, Support) without increasing overall OPEX budget.
"I think it's really unfortunate that people have assumptions that these offshore resources are less technical, have less experience, and less impactful… that's just not true, especially with the resources recruited by Exordiom.”
Customer & Support Excellence
- Support Team Doubled in size in under two months.
- Response Time Slashed: Improved enterprise response times from 60 minutes down to ~6 minutes.
- CSAT Tripled: Number of customers scoring CSAT nearly tripled; overall score saw a double-digit improvement.
- Operational Maturity: Created 33 support playbooks from zero.
Customer & Support Excellence
“We've been able to drop you know response times anywhere from like 60 minutes to the enterprise down to about six minutes, with the help of the team staffed by Exordiom.”
Commercial & Talent Performance
- Pipeline Boost: Offshore BDRs delivered 40% more pipeline than US-based hires.
- RevOps Efficiency: 25% increase in pre-sales optimization.
- Speed to Hire: 90% faster hiring (10 days vs. months).
- Elite Retention: 80%+ employee retention rate (vs. 55% industry average).
- Talent Quality: Accessing talent pool with 5+ years of experience and zero ramp time on tools.
It was really fast. I wish I could repeat that process for all of our hires. It was under two weeks and the candidates started less than 48 hours after we give them a Yes!."
Are you ready to see how offshore resources can change the game for you?
