Operator-Led GTM Advisory
Three decades of building B2B revenue engines from zero to IPO—now we bring that operator playbook to help you assess gaps, implement proven systems, and execute with precision.
32 years of experience in GTM execution from ZERO to IPO
Exordiom's GTM expertise is paramount to your success
PARTNERSHIP
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EXPERTISE
METRIC MODELING
FRAMEWORK
"As a founder or executive, your utmost priority is to understand your business' unit economics, maintaining unwavering command and control. Achieve this by Implementing a battle-tested operating framework that becomes the common language of your company. Equally crucial is a profound end-to-end journey, attained through proven processes and data-driven systems.
To steer clear of costly mistakes whille scaling your company, leverage Exordiom's expertise and proven Business management framework (LASER). This becomes particularly vital as we transition from growth at any cost to a more controlled and cost-conscious growth era.
By focusing on urit economics and employing a proven framework for business management, establishing a consistent operational cadence, you will gain unparalleled customer insights and unwavering control over your business as it thrives, laying the foundation for long-term success."
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Peter Fenton
Exordiom's battle-tested LASER operating framework
LASER is how we assess and fix your revenue engine. We evaluate five critical areas—Lead generation, Acquisition, Sustain, Expand, and Run—then tell you exactly what's working, what's not, and what to do about it. Simple scores, clear action plan, measurable progress.
Lead Generation
Lead generation is the lifeblood of any SaaS business. To achieve consistent, scalable growth, your business must outstrip sales capacity with a constantly overflowing pipeline. Employing a multi-pronged strategy, that blends both inbound (content marketing, SEO, Paid ads, social media, events and trade shows) and outbound (sales prospecting, account-based marketing, partnerships, industry influencers, webinars, and virtual events) tactics, cultivates an abundant lead generation environment. A crystal-clear understanding of your Ideal Customer Profile (ICP) and targeted segments is imperative for generating high-quality leads that can convert into lucrative opportunities."Organizations with tightly aligned sales and marketing had 36% higher customer retention rates and achieved 38% higher sales win rates-Marketing Profs
ACQUISITION
Acquisition of new customers is a touchstone of product-market fit for SaaS businesses and a lens to view and interpret customer needs, behaviors, and expectations. It generates insights for fine-tuning the product and aligning it with market needs. Acquisition propels revenue growth, amplifies brand visibility, and is a catalyst for innovation in an increasingly saturated market. By incorporating proven hiring frameworks, rigorous lead-to-close processes, data-driven tools, and robust first-line management, startups can continually optimize sales performance and create a repeatable, scalable mechanism for acquiring new customers.
"Companies that maintain a well-structured sales process are 33% more likely to be high performers." - Vantage Point Performance
SUSTAIN
Sustaining your customer base as a SaaS business relies on ensuring extensive product adoption across the customer's organization. This entails delivering immediate and continual value, causing your solution to permeate deeply into your customers' operations until its value becomes indispensable. An upward hockey-stick effect for value delivery necessitates a well-defined post-sales strategy, high NPS and CSAT scores, streamlined customer communication, and an unwavering focus on delivering consistent, tangible value. When executed correctly, this not only solidifies customer retention organically but transforms customers into brand advocates, powering a potent growth engine.
"Retaining current customers is 6 to 7 times less costly than acquiring new ones." - Bain & Company
EXPAND
Expansion of customer spend and relationships is a lynchpin for escalating revenue and profitability. It's about nurturing vibrant, responsive relationships that adapt to evolving customer needs, prompting further investment in your solutions. Tactics such as insightful customer usage pattern analysis for upselling and cross-selling, data-driven pricing optimization, usage-based pricing models, and robust account management are vital to stimulate customer spend. A strong Net Dollar Retention (NDR) reflects your efficacy in retaining and expanding revenue from customers. Tailored cross-sell and upsell motions, and adaptive pricing and packaging strategies foster customer-centricity, nurturing deeper relationships and bolstering customer spend.
"Improving customer retention rates by 5% increases profits by 25% to 95%." - Harvard Business Review
RUN
Running a SaaS business using the LASER framework involves leveraging data and insights as the central drivers of your operational decision-making. This step harnesses the wealth of data generated throughout the customer journey, from initial interest to enduring loyalty and expansion. Such an approach equips your business with a clear dashboard for Lead Generation, Acquisition of New Customers, Sustaining Customer Relationships, Expansion of Customer Spend, and the operational execution with a solid handle on key performance indicators. This data-guided approach grants a competitive edge and charts a course for sustained success and growth. Maturity models through each of the aspects of LASER serve as your guide to comprehending the Go-To-Market (GTM) gaps and opportunities in your business, helping you devise a strategy to reach your new north star. By investing in infrastructure and expertise for effective data collection, analysis, and interpretation, you can ensure that your company is well-positioned for long-term success and growth.
"Companies that are data-driven are 23 times more likely to outperform competitors in terms of customer acquisition and nine times more likely to surpass them in customer loyalty." - McKinsey Global Institute
Exordiom engagement enables you to take control and command of your business
We will assess your current maturity score across all elements of LASER and define your desired states. Together we set precise target, build an action plan, and deliver via on-going joint execution to get you to the desired maturity scores.
Data-Driven Assessment
Set precise targets
Joint execution
What is the Exordiom Maturity Model Matrix?
A proprietary framework to assess and elevate your GTM efficiency. By khentifying your current stage across auch went of LAGER, through a deep data-driven assessment, we shed light on your unique strengths, arews for growth, and the sthebegic direction with tailored tactics needed to achieve unparalleled GTM excellence
Exordiom Insights serve as your go-to place for actionable knowledge, catalyzing your journey to success
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With the constantevolution of markets and customer behavior, business model transformation is often an essential step towards sustainable groeth. As a CEO leading such transformative changes can be a monumental task. Here are some insights to guide you through this complex риту
Scaling a startup is a feat that requires a blend of vision, tenacity, and strategic acumen. As the CEO of a high-growth software startup, you have to master this delicate balancing act between growing rapidly and maintaining stability: Here's how a seasoned CEO strategically navigates the scaling journey
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Work with operators who’ve built and scaled GTM engines - not consultants with frameworks
